ZUPZUP Analyzer guide

A practical browser audit for search visibility, AI answer readiness and accessibility.

Run an analysis

1. Open the page you want to inspect.
2. Click the extension icon or your ZUPZUP bookmarklet.
3. Wait for the page audit and optional network checks to finish.

Choose the interface language

Use the KO/EN switch in the panel header. This changes labels and recommendations only; it does not rerun the page, change its detected language or create a second report.

Read the scores

SEO covers search discovery, GEO covers generative-engine visibility, AEO covers answer extraction and A11Y covers accessibility. Open any of the nine categories to see the evidence behind its score.

Work through findings

Start with the priority list, then open the relevant category. When a finding points to a visible element, select the card to locate it on the original page. Apply the fix and run a fresh analysis.

AI citation observations

Activated users can generate customer questions and test them on supported search APIs. Cached results are explicitly marked; use “Observe fresh now” when a new query is required. API results may differ from consumer chat applications.

Exports

Copy the full report or a category as JSON. Citation results can also be exported as CSV, Markdown or JSON in the current interface language.

Limitations

Browser security policies can prevent a bookmarklet from loading. Use the Chrome extension in that case. Results are point-in-time diagnostics and should be verified after changes are deployed.